Using a top-notch website builder that optimizes your page for traffic right away is one of the best things you can do to increase traffic to your website. If you’ve already done that, you have a plethora of additional marketing techniques at your disposal to increase website traffic.

Promote past customers

You can use cookies and tracking pixels to retarget visitors who depart from your website without employing you or completing a transaction with a banner ad that points back to your domain. These advertisements can be as targeted as showing the item that the consumer last viewed and urging them to finish the purchase. Considering that 43% of retargeted website visitors go on to convert, you don’t want to overlook this strategy.

Promote to consumers who are not online

Using in-store advertising allows you to advertise your business within a physical store. You can infer that people are interested in your business because they have already visited the area; all you have to do is offer them another opportunity to engage with you. To do this, you can personalize virtual receipts with a link to your website, print the domain name on your branded shopping bags, or hang QR code posters on your window display.

 Assist influential people

Not only do you want traffic, but you also want traffic that has a high conversion rate. Because of its inherent quality and targeted audiences, influencer marketing—a type of social media marketing in which a company looks for endorsements from social media accounts with devoted followings—is incredibly successful. According to one study, influencer marketing had an 11-fold better return on investment than conventional forms of advertising like banner ads.

Big influencers don’t have to cost a lot of money. Because they produce content specifically for a specialized audience, research indicates that micro-influencers—even celebrities—receive more engagement than anyone else.

Consider writing as a guest

By guest blogging, you can obtain backlinks to your website from more popular and well-established websites. Search engines will regard your website as more authority the more backlinks it has from reliable sources. The author of GuestBloggingTactics.com reports that after posting about 30 guest blog entries, their yearly visitor count increased by 340%.

Create a newsletter and use email marketing to share it.

An email marketing strategy that notifies high-intent visitors when your business has a new announcement or blog post can enhance client loyalty and generate traffic to your website. An email marketing campaign’s average return on investment (ROI) is $36 for every $1 invested, citing a Litmus poll. To improve the click-through rate of your website, utilize compelling call-to-actions (CTAs). Remember to include your UTM links; you’ll need them to monitor the effectiveness of your campaign.

Make SEO-friendly

Search engine optimization (SEO) is something that every website should invest in. Simple but important site optimizations include on-image text, correctly formatting URLs, and mobile website formatting. On the other side, making SEO the cornerstone of your marketing approach is more difficult but can yield big rewards.

The benefits of advertising can diminish after a campaign, while the long-term gains from an SEO strategy are cumulative. Many traffic sources can still drive traffic to webpages prepared for search engine optimization years after they are first published. Moreover, you may handle the SEO of your website on your own without investing any money in advertising.

Here are a few SEO strategies:

Aim for long-tail keywords: Compared to high-volume keywords, long-tail keywords—phrases with more than three words—are much easier to rank for. Long-tail keyword search engine results pages (SERPs) also frequently provide a targeted response, so you can tailor this content to draw in the audience you want.

Update material frequently: Search engine algorithms favour websites that are the most recent. Therefore, evaluate your most strategic web pages often and give them a makeover if they aren’t performing as expected or are starting to slip in the rankings.

Link internally: Internal linking helps search engines understand the hierarchy and relationships between your many web pages, which strengthens the strength of your domain. Furthermore, the web pages to which a backlink from a reliable domain is directed also gain from the increased traffic.

Acquire backlinks: Your content may rank higher for its target keywords if it receives links from reputable and pertinent websites.

Generating evergreen content entails providing answers to topics that are pertinent at all times. While businesses are developing their Black Friday strategies, an article titled “The Complete Black Friday Marketing Guide” might be a terrific way to attract traffic to their websites.

According to a Digital.com survey, half of internet users will click away from a website if it takes longer than three seconds to load. That means if your site is not speed-optimized, you could be losing half of the traffic you do manage to get.

• Select a web host that has a track record of providing sites with excellent performance.
• When at all possible, reduce the size of your images and convert them to JPEG files.
• Steer clear of plugins
• Make your website’s design simpler.
• Post only the videos that are necessary on your website.
• Getting journalists to notice your company can boost website traffic because positive news can work wonders for your brand’s exposure and reputation.
• Sending press releases to journalists who cover companies similar to yours is the first step toward obtaining press attention.

Post content in directories and forums

Businesses can benefit greatly from social listening through online forums. When the proper moment comes, use the comments section to discuss your business.

See if there are any internet discussion boards devoted to your field of work or profession. Look through social media groups and websites like Quora and Reddit. You don’t want to appear like a spammer, so make sure you add links or mention your company with tact and relevance.

Utilize social media networks

A typical person uses the internet for about seven hours a day, with social media accounting for three-quarters of that time. Consequently, social media presents a fantastic chance to draw attention to your company. 

Finding out which social media platform—Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, or Pinterest—is most popular with your target demographic is the first step in creating a social media marketing strategy. If your plan ever expands, you might wish to claim accounts on all of those sites, but for now, concentrate on just one. In this manner, you may investigate it in great detail and test your material to determine what works.

A few ideas are to upload user-generated material, promote blog entries, announce product launches, and share company news.